Pippa
AI support app for healthier eating behaviors.
Pippa pairs a gamified, numbers-free patient app with a consent-first clinician dashboard to bridge the gap between traditional clinical care and daily behavioral support.
Target Landing Domain: getpippa.app · HIPAA Compliant · Security First
Key Investment Highlights
Reinventing Disordered Eating After-Care
Current clinical after-care ends when the patient leaves the office. Traditional digital tools make the recovery journey harder, not easier.
The Problem (Current Anorexia After-Care)
The Solution
Inside the Patient's Pocket
Instead of a sterile medical grid, patients open a cozy pixel-art environment. The top bar gamifies metric consistency (tomato icon count, streak timer, and wellness indicator) while the bottom controls keep food logging, mood surveys, and caregiver links accessible.
- ✔ Coin rewards for nutrition habits
- ✔ Custom pixel cosmetics (PippaClothes)
- ✔ Safe AI chats monitored by clinical team
- ✔ Quick-tap grounding breathing guides
Web Dashboard
Clinicians get continuous, real-time analytics between weekly outpatient visits, without standard logging burnout.
Market Opportunity
Preventative recovery infrastructure targeting the intersection of clinical therapeutics and wellness software.
Total addressable Disordered Eating Recovery Treatment Market valuation.
Financial segment matching the 10.5 million Americans currently undergoing active behavioral recovery, focusing on the core 14–30 age cohort.
Business Model
Employs a dual Freemium consumer tier mixed with B2B healthcare licensing.
Dual Tiers
Includes basic food tagging, behavioral nudges, and ad support.
Unlocks advanced premium features:
- • PippaChat (judgment-free conversational AI)
- • PippaMood (mood insights & exercises)
- • PippaPeeps (peer-matching connection circles)
- • PippaClothes (cosmetic store custom outfits)
B2B Clinic Subscriptions
Outpatient eating disorder clinics pay per active patient they monitor.
Customer Testimonials
Proven feedback from clinical therapists, recovering patients, and students.
"The AI understood my stress and offered emotional support instead of hyper-focusing on guilt-inducing calorie counts."
"I ended up deleting anxiety-inducing alternatives because Pippa acts like an understanding friend."
"I have been waiting my entire professional career for an intuitive tool like this."
Holly Nicely
Designated Eating Disorder Services Coordinator at the University of Iowa, helping ensure clinical safety guidelines are represented across the app workflows.
Competition Matrix & Moat
Evaluating the features and user retention advantages of Pippa.
| Alternative | Nature | Virtual Pet | Pattern AI | Competitor Flaw |
|---|---|---|---|---|
| RecoveryRecord | Cold, clinical, intensive journaling | No | No | RecoveryRecord is cold, clinical, and intensive. It relies heavily on tedious post-meal journaling and surveys that rapidly burn out patients, causing retention rates to plummet after two weeks. |
| Blue Buddy | Simple mood logging/tracking | No | No | Moderate (lack of depth) |
| Juniver | Disordered eating logs | No | Minimal | High (no clinical connection) |
| ⭐ Pippa | Warm, gamified virtual pet + custom dashboard | Yes (Hats/Clothes) | Yes (Pattern-based) | Pippa wins user retention through an interactive virtual pet, AI-driven behavioral pattern recognition, and gamified positive reinforcement. |
Financial Allocations (Pre-Seed Ask)
Seeking pre-seed capital to fund 12 months of operations to expand reach to 500 signed clinics.
Seeking pre-seed capital to fund 12 months of operations to expand our reach to 500 signed clinics.
Pie Chart Expense Distribution
Exact percentage allocation of pre-seed round capital.
Direct outreach, clinic email campaigns, and targeted ads
HIPAA backend scaling, AWS hosting, and AI credential costs
Founder and initial engineer compensation
Regulatory filings and clinical safety validation
B2B marketing at eating disorder medical conferences
Projections
Turn a $500k investment into a steady, predictable $600k Annual Recurring Revenue (ARR) floor baseline across 500 clinics and 25k consumer users, de-risking the asset for a 3x to 5x valuation jump before the next institutional round.
Roadmap & Phase Targets
Our structured milestones to scale B2B clinics and expand Pippa's behavioral health portfolio.
Clinical Commercialization
Focuses on converting existing LOIs, scaling up paying clinics, and establishing deep dominance across the Midwest geographic market.
Modular Portfolio & Expansion
Scaling diverse revenue channels by officially launching an expanded suite of application variations and unifying backend data insights.
Corporate Habit Enterprise
Transitioning into an enterprise B2B corporate wellness SaaS platform focused on habit optimization infrastructure.
Executive Roster
The team leading the development of Pippa's behavioral health platform.
Asray Gopa
Co-founderHeads corporate product vision and underlying AI systems design.
Justin Moran
Co-founderManages backend software architecture and infrastructure scalability.
"Explicitly states the overarching corporate target is to build the definitive, globally utilized, AI-driven infrastructure framework for long-term preventative behavioral health and sustainable disorder recovery."